Preface: ‘Blue-sky’ thinking is conceptualising without the constraints of reality. A realm where anything is possible and the seeds for innovation are planted.
Blue skies are symbolic. They signal times of joy, optimism and laughter in the warmth of summer.
For many of us, blue skies bring a sense of renewal and the space to dream. As the cooler days melt away, we are revitalised and ready to paint on a fresh canvas.
This season we chose to create our own blue sky. A balmy, soft blue, washed with crisp white clouds. The Kiwi summer we all yearn for, painted on a gigantic canvas. A world of our own to explore, with no limitations.
This season marks a fresh start for us, a subtle but conscious shift in design; Preserving and perfecting what we are known for, yet embracing the possibilities of the parts of our canvas that have not yet been painted.
Welcome to our Blue Sky Project.